Mid-Weight Graphic Designer
FREEDOM AUSTRALIA
As the Mid-Weight Graphic Designer within the Creative Marketing team executed promotional campaign assets for both digital and print. I developed and executed concepts for upcoming campaigns and assembled detail-oriented overviews communicated with all asset options presented. These were used as a style guide on how to create and implement each asset.
I championed all print assets for both Australian and New Zealand stores. Working closely with the head of Visual Merchandising I prepared and artworked all external window decals, wayfinding, informative POS, packaging and store ad hoc requests.
I created all Freedom Aus & NZ Magazine and press ads that appeared in Marie Claire, Home & Garden, InsideOut, HomeStyle, New Market and more.
Design & Content Coordinator
LEADING HAND DESIGN
I was responsible for end-to-end management of Compass’ online presence, from design and content management to upload and distribution. This includes EDMs, web banners, tip sheets, checklists, image searches, industry research, and both paid and organic social media posts and reporting.
Graphic Design Internship – 2020
ALPHABET STUDIOS
Over the course of a 6-week internship, I took the lead in building the branding for 2021 FlickerFest. Working within the theme Moulin Rouge, I built out both the title treatment and layout for the campaign. I liaised with internal and external stakeholders before finalising the design and rolling it out across a range of digital and print collateral.
Event Photographer – 2014
UNIVERSITY OF CANBERRA
I traveled around all of Canberra photographing alumni in their jobs for the Marketing Alumni team. These images were used in EDM’s, website and more. I also camptured most of the universitys events, exhibitions and workshops.
I edited and supplied the image.
Claire Cavalan 