Claire Cavalan

I was employed at Freedom in November 2022 as a print designer within the Store Environment and Visual Merchandising team.

As the Mid-Weight Graphic Designer within the Creative Marketing team executed promotional campaign assets for both digital and print. 

I developed and executed concepts for upcoming campaigns and assembled detail oriented overviews communicated with all asset options presented. These were used as a style guide on how to create and  implement each asset. 

I championed all print assets for both Australia and New Zealand stores. Working closly with the head of Visual Merchandising I prepared and artworked all external window decals, wayfinding, informative POS, packaging and store adhoc requests. 

I created all Freedom Aus & NZ Magazine and press ads that appeared in Marie Claire, Home & Garden, InsideOut, HomeStyle, New Market and more. 

Key Role Responsibilities

• Oversee all promotional assets and design overview.
• Create look and feel for upcoming promotions and sales.
• Manage the creation of all graphics based material used to support Freedom stores inline with the Freedom Brand Guidelines.
• Work in conjunction with the Visual Merchandising team on all instore activations including but not limited to print projects concept to final artwork, point of sale, ticketing templates, internal & external signage.
• Brainstorm & layout in-store conceptual activations including fixturing designs.
• A direct service link to Visual Merchandisina/GM of Store Environment.
• Supports print services across, as directed, for other internal teams such as buying/design etc
• Create and manage product packaging as per the Freedom style quide in conjunction with Design, Buying & Visual Merchandising Departments
• Support the Local Area leader/s and stores with ad-hoc artwork creation.
• Work with the creative team in developing new concepts for BAU and ad-hoc proiects.
• Brainstorming and create solutions to set briefs, selecting the best imagery & layout to support print assets.
• Updating documents and resources according to new brand guidelines.